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The best reason to go to the movies is to be with other people. Eating the popcorn, being with other people you don't know.
The best movies have one sentence that they're exploring, a thesis, something that people can argue about over dinner afterward.
The best movies now are called 'thrillers.' Because if you use the word 'horror,' people's associations are straight-to-video crap.
When times are tough, people want to escape to somewhere fantastic without having to pay actual escape-to-somewhere-fantastic cash. And offering a couple of hours away from the ordinary is what the movies do best.