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I've had a lot of cognitive behavioural therapy, and am having a family now.
I think what television and video games do is reminiscent of drug addiction. There's a measure of reinforcement and a behavioural loop.
My behavioural problems are non-existent because all my freakiness, I guess, is manifested in a visual way. And I never have come unravelled.
Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and psychology.
The tabloids are like animals, with their own behavioural patterns. There's no point in complaining about them, any more than complaining that lions might eat you.
Countries all around the world, starting with the U.K., have started behavioural insight teams, often referred to as nudge units. And they seem to be doing lots of good.
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
I've learned that leadership requires a number of qualities. It's behavioural, tactical, technical, about communication... everyone has these to varying degrees. I try to encourage players to show theirs.
There are several ways we can know what a dog, a bird or, indeed, any other organism can see, for example either by looking at the structure of the eye and comparing it with other species, or by behavioural tests.
Here's a bunch of people practising a new set of behavioural norms. Apparently it didn't work because a lot of them got sick. That's the conclusion. You don't necessarily know why it happened. But you start there.
Since the web is totally worldwide, we need a set of behavioural rules, laws they are commonly called, that are accepted worldwide. There is a big difference as to how things are treated in the U.S. and Europe and Asia.
Bollywood has a pretty chilled out approach. For instance, we don't wear shoes inside the studio. There is a strict behavioural protocol to be followed in the regional studios, while here in Bollywood, it is more informal.
I had quite a chaotic home life, it wasn't stable, my diet wasn't great. I was never an overweight child, but I had behavioural issues. I think that was linked to my upbringing and not having a great start with my nutrition.
Shortly after I turned 13, Child Welfare took me into care. I was sent to a residential centre where girls with behavioural problems were 'evaluated'. My time there comes back to me now only in flashes of smells, images and sounds.
The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.
Healthcare continues to move outside the hospital and into our homes and everyday lives. With leading doctors and psychologists, for example, we've developed personal health programs designed around patients to catalyze sustainable behavioural change.
Today, you have neuroscientists working on a genetic, behavioural or cognitive level, and then you have informaticians, chemists and mathematicians. They all have their own understanding of how the brain functions and is structured. How do you get them all around the same table?
Research has shown that it takes 31 days of conscious effort to make or break a habit. That means, if one practices something consistently for 31 days, on the 32nd day it does become a habit. Information has been internalised into behavioural change, which is called transformation.
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
There's never been a pandemic which hasn't exploited a change in the way we live - politics, social structure, technological change, warfare, it's always something that we humans have done or are doing that's tilled the soil for the pandemic and the solution to it is usually social, behavioural and political.
The same stimuli in the world can be inducing very different experiences internally and it's probably based on a single change in a gene. What I am doing is pulling the gene forward and imaging and doing behavioural tests to understand what that difference is and how reality can be constructed so differently.
Most disciplines invite us to more mindfulness, and more contentment. Not by consuming more externally, but by harvesting more from within, and by sharing more without. Neurosciences and behavioural sciences increasingly corroborate this ancient wisdom - joy can come from giving, and unlimited happiness from bonhomie.
Shallow emotions. An incapacity to feel genuine love. A need for stimulation. Frequent verbal outbursts. Poor behavioural controls. These are just some of the things that social media are encouraging in all of us. They're also a pretty comprehensive diagnostic checklist for sociopathy - in fact, that's where I got the list.
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively.
Traditional companies have been subject to licensing for many years. Attention utilities should be required to obey limits on data extraction and message amplification practices that drive polarisation, and should be required to protect children. We should ban or limit microtargeting of advertising, recommendations and other behavioural nudges.