Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

Although we may think we're masking our insecurities or portraying ourselves in the most favorable light, our behavior on social media reveals more than we might think. It's not just what we post on Facebook that reveals information about our personalities - it's also what we don't post that can be quite telling.

I have generally not responded to sexism if it's about me. And I have responded if it's about somebody else, because if women in general are being degraded, are being dismissed, then I can respond in a way that demonstrates I'm not taking it personally but I'm really serious about rejecting that kind of behavior.

I would love to be a field biologist. I would love to do what Jane Goodall did, just totally immerse myself in the life of one specific species for years and study every aspect of its behavior until little by little, all of these patterns become clear. That would be great, but I don't know if I have it left in me.

I think about Laura Bush every once in awhile. She is a great supporter of the arts. I did a show at the Eisenhower Theater, and she would make a point of coming backstage. The relationship between Laura and George Bush was always that way where you felt like he was at his best behavior when he was in her company.

'Mad Men' is nothing more than the fulfillment of every possible stereotype of the early 1960s bundled up nicely to convince consumers that the sort of morally repugnant behavior exhibited by its characters - with one-night-stands and excessive consumption of Cutty Sark and Lucky Strikes - is glamorous and 'vintage.'

When I read Mike Webster's file before I began his autopsy, I knew he was more than a 50-year-old heart attack victim. His file and the television reports of the death of the former Pittsburgh Steelers center described a long, steep fall into bizarre behavior. I suspected he suffered from some sort of brain disorder.

The biggest lesson I've learned from my children is to look in the mirror at myself, not at them. I've realized that everything I've done has had an impact on them. We have to understand that they are like little paparazzi. They take our picture when we don't want them to and then they show it to us in their behavior.

If there is a reason I'm able to make unsympathetic characters human, it's because it's my desire to find what drives the unsympathetic behavior. Almost always at the bottom of it is some deep insecurity. Putting your finger on what each individual's particular insecurity is goes a long way to fleshing that person out.

I didn't have a ton of role models back in 1998. So, when I was looking to get in, it was really just looking up at all the men who were out there. When you're not seeing women - when you're breaking into anything - it's like, "Well, this is what the men do and how they act, so we're going to just emulate that behavior."

Extra weight - whether it's physical, emotional, or spiritual - holds us back from our health and our potential. Overeating is a behavior caused by stress, depression, excitement, fun with friends, self-sabotage, and countless other feelings, emotions, and circumstances. There can always be an occasion to eat and overeat.

If you want to become physically stronger, you'll need healthy habits - like going to the gym. You'll also have to give up unhealthy habits - like eating junk food. Building mental strength requires healthy habits - like practicing gratitude - while also giving up unhealthy behavior, like giving up after the first failure.

Usually, there is no equivalent of air traffic control at sea. Some busy areas operate 'traffic separation schemes,' but mostly, ships are treated like cars on roads where there are rules and codes of behavior, and successful, accident-free outcomes depend on everyone respecting them. As on roads, this doesn't always work.

It's natural canine behavior to chew on all sorts of things, roll in other animals' droppings, hump and fight other dogs, menace anything that invades the home. All these behaviors can be curbed, but that takes a lot of work. Trainers say it requires nearly 2,000 repetitions of a behavior for a dog to completely absorb it.

Hot, dry katabatic winds, like the south foehn in Europe, the sharav in the Middle East, and the Santa Ana of Southern California, are all believed to have a decided effect on human behavior and are associated with such health problems as migraines, depression, lethargy, and moodiness. Some scientists say that this is a myth.

The average human being spends three years of life going to the toilet, though the average human being with no physical toilet to go to probably does his or her best to spend less. It is a human behavior that is as revealing as any other about human nature, but only if it can be released from the social straitjacket of nicety.

The saying in business is that, 'You hire for skills and you fire for behavior.' And one would argue that in order to move up in career, to be promoted, to take on additional responsibility, in many ways that's linked more to the attitudes and behaviors that you carry rather than what you know technically about a given subject.

Probably I have more phobias, fear and eccentricities than I would care to admit. I don't think I'm in danger of losing my mind, but I do often question my own behavior. I have a very bad temper, and it's not always healthy for me and for others. I make my way in the world more difficult, and I could do with a little more yoga.

The social sciences offer equal promise for improving human welfare; our lives can be greatly improved through a deeper understanding of individual and collective behavior. But to realize this promise, the social sciences, like the natural sciences, need to match their institutional structures to today's intellectual challenges.

'Heaven's Gate' was based on a true story about the cattle people: the people who had the money turned on the settlers who were in the area. And it was mainly a defense of their behavior. And the cattlemen's association had just about declared war on these people who were poaching cattle, and because they were mainly immigrants.

We have looked into the general problems with adoption in the United States, and we discovered - on the basis of the reports written by American NGOs - we discovered that not only Russians but kids from other countries and the American-born kids have been subject to very unfortunate behavior on the part of their adopted parents.

Stop being a critic and be a light; don't be a judge, be a model. I think we are far too critical. I think the best way to correct behavior is to accentuate and affirm positive behavior and to ignore negative behavior. Generally speaking, there is a time to correct, of course; but my biggest advice would be, 'Affirm your child.'

When people buy, rescue, or otherwise acquire a dog from unscrupulous breeders or amateur rescue groups, they are making a decision with ethical consequences. They have a profound responsibility to consider their actions; to gauge the dog's behavior, to train it thoroughly and rigorously, to protect other humans and dogs from harm.

Recently a study proved that working from a larger, less cluttered computer screen increases concentration. I could have told them that. And yes, I write first drafts with a mechanical pencil and a yellow legal pad. There's good reason for this primitive behavior: I am a crackerjack typist. My hand moves far more quickly than my brain.

I suppose a good director is like a teacher. I think that someone like David Cronenberg was very much like a teacher, because there's an openness, but a certain set of rules of behavior, and a certain conduct expected. But there's an atmosphere that's relaxed and conducive to exploration, and that is created by someone like Cronenberg.

It's always the girl comedy and the guy comedy. It bums me out. You'd think there'd be a progression, from James L. Brooks and Nora Ephron into more subtle humor and behavior and psychology. All these interesting things people can learn about themselves by watching talented writers comment intelligently on someone else's emotional life.

Athletes often start life at the opposite end of the wealth and prestige spectrum, but as soon as they exhibit an unusual talent for swinging a bat or sinking a free-throw they may find that the rules have been suspended for them. They are waved through school and into the pros, and incidents of bad behavior are overlooked or covered up.

In my later years, I have looked in the mirror each day and found a happy person staring back. Occasionally I wonder why I can be so happy. The answer is that every day of my life I've worked only for myself and for the joy that comes from writing and creating. The image in my mirror is not optimistic, but the result of optimal behavior.

Showing up to games year after year, no matter what the product on the field gives you back, is a learned behavior - sort of like rats in a maze searching for cheese. The rat learns the maze, learns where the cheese is placed and eventually goes to it without thought, even when the cheese is taken away. The rat doesn't know anything else.

The part that always shocked me was the inter-community violence among the chimps: the patrols and the vicious attacks on strangers that lead to death. It's an unfortunate parallel to human behavior - they have a dark side just as we do. We have less excuse, because we can deliberate, so I believe only we are capable of true calculated evil.

Don't reward bad behavior. It is one of the first rules of parenting. During the financial cataclysm of 2008, we said it differently. When we bailed out banks that had created their own misfortune, we called it a 'moral hazard,' because the bailout absolved the bank's bad acts and created an incentive for it to make the same bad loans again.

The dragonfly is an exceptionally beautiful insect and a fierce carnivore. It has four wings that beat independently. This gives it an ability to maneuver in the air with superb dexterity. A dragonfly can put on a burst of speed, stop on a dime, hover, fly backward, and switch direction in a flash. This is a hunting behavior known as hawking.

If you're looking for like, a pure base for your behavior on stage, maybe it's better to say, "Yeah, you're not obliged to pretend. But, you're also obliged to not pretend." So you have access to both sides, if you will. It's never a pure binary thing, but you can pretend. If you have total agency as a performer, then both are at your disposal.

My rational emotive behavior therapy (REBT) was one of the very few therapies that was originated partly or largely because I wanted to be brief and efficient. And therefore right from the start I was active and directive. I tried to show people some central masturbatory core to their philosophy and to get them to work at changing it cognitively, emotionally and behaviorally.

What I mean by it, and roughly what most biologists who talk about culture mean by it, is either behavior itself, or information that leads to behavior. Information that is picked up through social learning - so, from being with, watching, being taught by others. It's a way that individuals behave or get information about how they will behave that comes directly from the behavior of others.

When people are temperate in their behavior, in their lives, someone who is addictive or extreme or obsessive can't understand how people can just go through their lives in the middle, and people who are rational and balanced can't understand the opposite. I'm one who's in the extreme camp in almost every area of my life and I always have been. I've observed that I'm in a minority, but I never understand people who are measured.

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