The great thing about NYU, and the reason I chose to go there, was the fact that they don't inhibit you as an actor and tell you, 'You only have to study acting. This is it for the rest of your life.' They're really great at balancing other things; you get to study two days a week anything you want unrelated to acting.

There has to be the popcorn genre element, or I don't engage the same way. I like action and vehicle design and guns and computer graphics as much as I like allegory. It's a constant balancing game. I want audiences to be on this rollercoaster that fits the Hollywood mould, but I also want them to absorb my observations.

Balancing my career between two industries has never been an issue. I started with a Telugu film and have a soft corner for the south industry, though I've grown up speaking Hindi. I don't think language can be a barrier when it comes to acting. And, since I come from a theatre background, I'm used to memorizing my lines.

At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets?

For a decade, makers of AIDS medicines had rejected the idea of lowering prices in poor countries for fear of eroding profits in rich ones. The position required a balancing act, because the companies had to deflect attacks on the global reach of their patents, which granted exclusive marketing rights for antiretroviral drugs.

If you're looking for ways of getting quick communication, maybe texting is the way to go. People can't walk these days without having one hand balancing a smart phone. If that's the way people are going to live, it is the case that something that vibrates in their hand is going to get their attention more quickly than an email.

Since I've been hired to contribute to the storyline of 'Doom 4' I can say what was always true anyway. I'm working. You see, for a writer, lots of stuff that doesn't look like working is actually working. Looking out of the window, for example. Balancing a pencil on the edge of the desk in order to find its exact fulcrum. Playing 'Doom.'

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