Curiously, a principle affects your life whether you are aware of it or not. For instance, the principle of gravity was working long before the apple ever fell on Newton's head. But once it did, and he understood it, then we as a society were free to harness this principle to create, among other things, airline flight.

I played the piano as a boy for six years, from the time I was six to 12 years old. My piano lessons ended when my father died because our family had no more money. I used to have a mestiza teacher. She'd come once a week to teach me piano lessons, and she'd bribe me each time with an apple; otherwise, I wouldn't play.

Silicon Valley is actually a prime target for an ICBM missile strike. It occurred to me as I has touring Apple Park that if I was concerned about Americans' safety and the symbol of America's future I would think that those is Silicon Valley as the most vulnerable. That's where you would be attacking the future economy.

My favorite was the one about 'Snow White'. Those funky little guys with the beards. The poisonous apple. And that cool mirror the evil stepmother used to talk to. You know, she'd ask it all these questions: Who's the nicest? Who's the sweetest... Who's the fairest of them all? And for a while, everything was hunky-dory.

Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.

All roads lead to 'American Pie.' 'As American as apple pie' was the saying. It was some kind of a big American song that I wanted to write, which would be a conclusion for my show and bring all the songs home, which it still does. I can go anywhere I want with American music and come home to that. And it all makes sense.

In Ireland here, the Revenue Commission have always been completely independent of the state since 1923, and they are quite adamant and quite clear that there was no preferential treatment and no special deals, no sweetheart deals, and that Apple paid the taxes that were due on their profits generated here in this country.

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged.

The thing that really struck me was how many firms that we think of as strictly civilian had ties to the Pentagon. Companies like Apple, Starbucks, Oakley the sunglasses manufacturer. Even Google, and a lot of big corporations like PepsiCo, Colgate-Palmolive, and Nestle, that you don't normally think of as defense contractors.

The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you can from iTunes. You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple.

I think the inflation prospects for the U.S. over the next five or six, seven years, are quite serious. You cannot have a bumper crop in apples without the value or the price of each apple falling. The Fed has had the largest increase in the monetary base in the history of the U.S., from colonial times to the present, times ten.

If you're going to build something, don't build on land someone else already owns. You want your own land, your own domain, your own sovereignty. Trouble is, so much of the choice land - the land where all the people are - is already owned by someone else: By Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway).

Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it.

People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting.

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.

There are cis women who are being attacked and called men because they are wearing makeup and because they are too tall, and they might have an Adam's apple. Once cis women start to realize it's not just harmful to trans women, then we'll start to come together more and attack this together. It sucks, but we're all under the patriarchy.

When I was in the hospital they gave me apple juice every morning, even after I told them I didn't like it. I had to get even. One morning, I poured the apple juice into the specimen tube. The nurse held it up and said, 'It's a little cloudy.' I took the tube from her and said, 'Let me run it through again,' and drank it. The nurse fainted.

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Microsoft first entered the living room with Ultimate TV way back in 2000 - a year before Apple's first iPod was announced. Ultimate TV offered consumers a DVR and supporting online services, including 14 days of programming and the ability to record 35 hours of programming. Microsoft's reach was then thwarted when Echostar acquired DIRECTV.

If you were the first person ever to design an application for the iPhone and you patented it, you would be very, very better off than we are right now, you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.

When I joined Time Inc., one of the things that was important to me was ensuring that our content is where consumers want to read it. The Apple newsstand is an important place where a lot of consumers are. And Apple is really becoming a good partner to publishers. We are confident we can deliver a experience for our readers that 's really good.

I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.

Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn't have until Steve Jobs returned and brought with him the code that became OS X.

We had a cop or two that were questionable, and probably they shouldn't have been on the job, but they were. You have that: a police department reflects the community that it serves, and it's going to have a bad apple or two, but when those bad apples are discovered, they need to be discarded as quickly as possible so the whole bureau doesn't rot.

Owning a popular sports team is very different than any other type of business. They don't throw parades when Apple has the biggest quarter in corporate history. People don't call and email asking for anyone from the team to come visit their sick child. They don't cry as they request a jersey of their child's favorite player to be buried with them.

Everything from Washington's handling of the N.S.A., as well as Apple launching a new iPhone. These events can move billions of dollars in the stock market, and it seems as if the East Coast and West Coast are merging in some respects, so we felt like we needed a little bit more from a content perspective to match what our audience was looking for.

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