You'll see a movie about someone you hate or someone you love. Will you see a movie about grandma making apple pies? No, you won't. Only if grandma has poisoned the neighbor or is suspected of poisoning the neighbor through her apple pies.

Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.

In my view, it's irreverence, foolish confidence and naivety combined with persistence, open mindedness and a continual ability to learn that created Facebook, Google, Yahoo, eBay, Microsoft, Apple, Juniper, AOL, Sun Microsystems and others.

The world is changing, and the way we consume music is obviously changing. I was one of the biggest CD advocates you will find, but when Apple music and digital options came out, like for everyone else, it was more conducive to my lifestyle.

I love watching the N.Y.C. Marathon - it might even be the best day of the year. I'm already in a true romance with the Big Apple, but the determination, spirit, sport, and glory that are all in full force on race day make it a true standout.

I have been able to attend many technology conferences around the world over the years, including some of the largest, like Google I/O, Microsoft's Developer Conference, Apple's WorldWide Developers Conference, Oracle World, Le Web, and more.

Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You're charging us a penalty. You're not going to get two bites of the apple here.

All of us who grew up reading comics love the memory of sitting under an apple tree with a comic book in one hand and a peanut butter sandwich in the other; the tactile sensation of the paper on the skin and so forth is part of the experience.

Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.

When I talk about that Apple ecosystem, the ability to get one application to run across those five platforms is very difficult. In the future of Microsoft, using HTML5, IE9 and 10, the scalable OS, the ability to do that gets much, much easier.

One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the world I come from, the free software and open-source world, Microsoft is not generally viewed as open; they're viewed as proprietary.

Files on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned.

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.

The most I ever ate? In one sitting? Maybe four big plates of fried chicken, biscuits, chitlins, gravy. Then dessert. Apple pie, sweet potato pie. My mother cooked that stuff, good Southern food, and when I was 300 pounds, I never missed a meal.

In the case of Apple, they did originally do production internally, but then along came unbelievably good outsourced manufacturing from companies like Foxconn. We don't have that in the rocket business. There's no Foxconn in the rocket business.

The battle between Google and Apple has shifted from devices, operating systems, and apps to a new, amorphous idea called 'contextual computing.' We have become data-spewing factories, and the only way to make sense of it all is through context.

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.

You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

For most of our young lives, my family was baffled by elementary school bake sales, to which we were told to bring in goodies to sell. While other kids arrived bearing brownies, chocolate chip cookies, and apple pies, Chinese families didn't bake.

When I was a little kid, my mother and I used to watch the 'Golden Globes' and I would dress up and she would get sparkling apple cider and we would make a tray of hors d'oeuvres and watch it together. And I would get up and make a pretend speech.

I have the ability to see results six months later and there's no better feeling. We impact on thousands of people in the world. And in New York, which is the roughest, when people appreciate what we're doing, it puts the Simoniz back on the apple.

Apple and Google want to create encryption for which they could not provide you the key. Their business model will not survive if the American government has a special relationship with them that requires them to surrender this kind of information.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.

Along with Facebook, Microsoft, and Apple, these companies are in a race to become our 'personal assistant.' They want to wake us in the morning, have their artificial intelligence software guide us through our days, and never quite leave our sides.

Scandal is like McDonald's. It's cheap and it's easily accessible to the masses, and when you're going to McDonald's, you know that you can get a salad, but do you want a salad? No. You want a Big Mac and French fries with an apple pie and a sundae.

I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins; you can't exist in an Apple world because they want 30 percent, and they don't care that you only have 7 percent to play with.

Before even getting to David Cameron's father here's a starting-point question about the Panama Papers: how is the desire to break the anonymity of Panama banking secrecy different from the FBI's interest in breaking Apple's encryption of the iPhone?

I try to eat 'real' food as much as I can; often I'll shove a load of ingredients - spinach, an apple or whatever's knocking about - in my NutriBullet. Nothing beats a bit of buttery toast though! I think a little bit of what you fancy does you good.

Female artists I love the most are Fiona Apple, Paramour and Regina Spektor - those girls that really write amazing songs themselves, and they're younger and cool. I'm not quite sure I could ever write songs like any of them, but if I could, I would.

I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.

During the most flourishing times of Sidon and Tyre, the land of the Phoenicians was a perpetual apple of contention between the powers that ruled on the Euphrates and on the Nile, and was subject sometimes to the Assyrians, sometimes to the Egyptians.

There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought.

The fashion world has been great. We started Apple Bottoms about seven years ago; it's interesting to be able to create something from your perspective, for your fans and support. It's a little different for me, because about 70% of my fans are females.

Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.

When I'm making music... or writing a bar... I'm not thinking, 'Ah, I can't wait to put this on Spotify! I can't wait to put this on Apple Music!' I don't make music for that. I make music so I can see it - I need to see the reaction. I need to feel it.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

The Apple imperative is to build a system that is 100 per cent resistant to any government warrant. The data on your iPhone, no matter how swarmy, corrupt, or dangerous you are, is supposedly safe. That's also the proposition of Panamanian banking laws.

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

I was at my house, and me, and my brother, and my sister were kind of just playing around. And I was like, 'I wonder if I can twist this apple and rip it apart?' So I was playing around, and I did it, and I was like, 'Wow, that kind of takes a firm grip.'

What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished.

I learned to work on a computer years before I was placed under house arrest. Fortunately I had two laptops when I was under house arrest - one an Apple and one a different operating system. I was very proud of that because I know how to use both systems.

Apple is a military-like command-and-control organization where people lower down in the organization manage up. They are constantly preparing their boss who may be preparing their boss and their boss for a presentation to the CEO or to the executive team.

I'm in the Apple store on Regent Street far too much; I'm obsessed by whatever the latest Apple gadget is. For clothes, I love to shop in Liam Gallagher's shop Pretty Green on Carnaby Street, or Cult Clothing in Crouch End, for Original Penguin and G-Star.

I planted an orchard when I was 13. The impulse came from wanting to grow my own apples. That and the nursery catalog showed an apple tree with a beautiful girl standing under the fruit. Whether the flavor or the picture that did it, I've been hooked since.

Don't do anything to upset the victimhood apple cart, because then young women may want to think for themselves, and the entire racket of feminism ran by women who butter their bread by playing Chicken Little to the subsequent generation would be penniless.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

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