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I'd been on the Internet since the 1970s when it was just for nerds. I started saying, 'Who would benefit from this?' I started imagining a world where young people could have their own email address, back in the days of family AOL accounts.
I remember when AOL was small and they were growing like mad. Consumers were coming on in droves because they made it easy to connect to the Internet. That was the single biggest innovation of AOL; when grandmas were signing up, AOL had arrived.
Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.
As so often happened during the dot-com bubble days, the revenues that AOL and PurchasePro were counting on did not materialize. And instead of confronting that harsh reality, AOL and PurchasePro cooked up a scheme to inflate PurchasePro's revenues.
The Internet will win because it is relentless. Like a cannibal, it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status, competitors surpassed them as technology and consumer preferences changed.
More than once at TechCrunch, we made AOL extremely uncomfortable with things that we wrote. But they never ordered us to write or not write about something because they understood that not only would we not comply, we'd write a post about the whole thing.
When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.
In the early 1990s, Americans used their home phone lines to connect their desktop computers to the Internet via ISPs like AOL, Earthlink, or Netzero. Back then, the ISPs didn't have cost-effective technology to select particular sites for blocking or privileging.
AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.
Our independence from AOL was so important to me that I negotiated an extremely odd provision in our purchase agreement that allowed me to disclose confidential information about AOL. It was their job never to give me that information. It was not my job to protect it in any way.
We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.
If AOL had ever ordered me to remove a piece of content from the site for any reason, I would have immediately written about it and disclosed the situation to our readers. And if I had ever ordered a writer to remove content, I would have expected that writer to have done the same to me.
Israel stands proudly at the forefront of international achievement. The world's leading corporations - Google, Intel and Motorola, to name but a few - maintain research and development facilities here, and our technology start-ups continue to be acquired by the likes of AOL, eBay and IBM.
If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced to watch a seemingly endless ad before the video story appears about a news item that caught your eye? AOL and the Huffington Post are especially annoying.
I haven't tweeted once in my life, but I'm sick of hearing about it already. What once may have been the cool way of letting a hundred people know that you're about to go mow your lawn now has the feel of a used-to-be-fresh means of communicating. So yesterday, like two-way pagers. And AOL.
An awful lot of successful technology companies ended up being in a slightly different market than they started out in. Microsoft started with programming tools, but came out with an operating system. Oracle started doing contracts for the CIA. AOL started out as an online video gaming network.
I am here to tell you, TV is not dead. Rather, it is constantly evolving as we are. My view is that we are in the next Golden Age of content. If AOL, Google, Netflix, Amazon, and Yahoo felt TV was dying, they would not be so eager to play in our sandbox. It is, after all, TV content that's driving their business.
There are lots of lessons to learn from Amazon. Never stop innovating or questioning the fundamentals of your business. Disrupt yourself before others do. Continually motivate employees so that they never get too complacent - see Yahoo, AOL and many other Internet companies for evidence of what happens when they do.
When I was 14, I spent a huge amount of time on the Internet, but not the Internet we know today. It was 1994, so while the World Wide Web existed, it wasn't generally accessible. Prodigy and CompuServe were popular, and AOL was on the rise, but I didn't have access to the web, and no one I knew had access to the web.
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business - e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook - even though these are hardly the most intimate of life experiences.