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The White House New Media team circulates multiple highlights each day of what people are looking for online - Twitter trending topics, popular Google searches, etc. - and it gives us a sense of what's breaking through, what isn't, and a sanity check for what the larger online population cares about at any given time.
We're all outriders out there, and what we have is all these large number of tasks - that's the herd; that's all the cattle - a whole bunch of individual, hundreds if not thousands of projects at any given time ongoing that we're trying to complete. So we're trying to keep the cattle herd, keep it all just going in the right direction.