Quotes of All Topics . Occasions . Authors
I did everything, I thought I was going to be in marketing, then I thought advertising then I thought I was going to be an architect and then I was like 'you know what, let me just be a soap star!'
The reason people wear the things that they wear and accept the standards that they accept is because most athletes make a good portion of their money in advertising and doing campaigns afterwards.
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
The routine promotion of condoms through advertising has been stopped by networks who are so hypocritically priggish that they refuse to describe disease control as they promote disease transmission.
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.
I began illustrating children's books because of a growing disillusionment with the sort of work I was doing in the advertising industry. Book publishing offered me the chance to be far more creative.
A lot of television stuff is mean-spirited, and I think that's how political advertising got so mean-spirited, to where people are throwing things at the television set every time we have an election.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.
The Saudi government uses a lot of British equipment to suppress their own people. But we're happy for our politicians to go on advertising trips to Saudi, selling our weapons at the trade conventions.
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.
I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.
Taxpayers will not stand for - nor should they - the funding of poster sites, leaflets or advertising. What people will support is funding for political education, for training, for party organization.
When I got out of the Navy... all those hotshots, the guys that were really smart and attractive and all that, guess where they were going? They were going into advertising. That was the hot thing then.
It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
By the time I started high school, I knew I wanted to be a writer. After graduating from Smith College in Massachusetts, I moved to New York City and worked for the advertising agency J. Walter Thompson.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
I learned not to be so bitterly defeated when my fiction took a beating from editors. I learned in advertising to color in the lines and have my work done on time and to make it the very best it could be.
In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
The consumer has paid a ticket price to watch a movie and he/she is being subjected to a massive 15 minutes or more of advertising thereby driving him/her away from coming to the theatre. This has to stop.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.
Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones for shopping. It's going to change the nature of advertising.
Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
I'm not allowed to buy advertising for my book '50 Things Liberals Love to Hate' on Facebook because, according to their representative, they have received complaints about the word 'hate' in my book title.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.
A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard.
In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
The truth is I don't think actors should have to do anything but come in and act. I feel the film companies should pay for proper advertising to see that the movie will sell instead of putting it on our backs.
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
I come from a small village called Murud Janjira near Alibaug. I started doing theatre right from school days and later joined the Sir J. J. Institute of Applied Art, after which I joined an advertising agency.
One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.
I decided to do advertising, as ad films were made in only 10 days, and started assisting Sanjeev Sharma and Mansoor Khan. Surprisingly, I was a whiz kid and soon learnt to edit films and became an expert at it.
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
The sheer density of advertising creates a psychic mass, an overlay that can sometimes be very tense or aggressive. As a citizen, you have to participate in that every day. You have to walk by until it's changed.
I've spent some time working with a non-Italian designer; I've been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one!
These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable.