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If you are funny, people will like you. A lot of advertising is based on this simple rule. The Tory MP Boris Johnson has benefited a lot from it.
Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
I think, at the end of the day, Stockhouse will have free services supported by advertising, but we'll also have a number of subscription services.
There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.
Tutoring follows the lucrative philosophy of advertising: if you can manufacture a need, people with disposable resources will find ways to fill it.
We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.
I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising.
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
We have screwed with our environment. We have a culture that's going crazy, and it's all being propelled by the trillion-dollar advertising corporations.
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old.
Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is 'The Star Spangled Banner.'
WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.
It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.
Everyone should acknowledge a simple truth: The heart and soul of today's Internet economy is the collection of data, mainly for use in targeted advertising.