Quotes of All Topics . Occasions . Authors
The journalistic 'I' is an overreliable narrator, a functionary to whom crucial tasks of narration and argument and tone have been entrusted, an ad hoc creation, like the chorus of Greek tragedy. He is an emblematic figure, an embodiment of the idea of the dispassionate observer of life.
I was a business major at the University of Richmond, and after I graduated, I took a job at a corporate ad agency. I had comedic dreams, but I also had a realistic look at what I had to do when I left school: maybe I'm funny, but maybe I'm one of a hundred thousand funny people, you know?
If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced to watch a seemingly endless ad before the video story appears about a news item that caught your eye? AOL and the Huffington Post are especially annoying.
A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was 'Assassin's Creed', so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I'm thrilled by the success of all their hard work.
To see a trans body in this ideal space - on a cover, in an ad - these are spaces that have immense cultural power to dictate what is beautiful, what is glamorous, what is aspirational, what is sexy, what is clean. That can be very powerful and helpful in the de-stigmatization of trans bodies.
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Every single discussion I have with a first AD, or producers, is time of day. I can't begin to tell you how many times I've fought for early-morning calls. The light is 90 percent of our job; we as humans respond to light and where it is at different times of day and not only in positive ways.
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
Years ago, I tore out a Nike ad featuring Allyson Felix and Maria Sharapova looking super fierce and tough. I always told my family that I wanted to be like them someday, so to come home to my apartment and see boxes of Nike gear stacked higher than my doorknob is pretty much a dream come true.
I was reading a magazine when I was a little kid, probably about twelve years old, and an ad said that if you sell so many jars of Noxzema skin cream, we'll sell you a ukulele. So I went out and banged on doors in the snow in Quincy, Massachusetts, where I was raised, and I sold the skin cream.
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
Making children cry for a photographer can be considered mean. But I would say that making children laugh and show off their jeans for an apparel ad is just as exploitative and less natural. Toddlers' natural state, like, 30 percent of the time, is crying, and it doesn't indicate pain or suffering.
Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.
I actually don't invest in anything that is social, mobile, deals or ad networks simply because those are areas where there are so many players and so many other smart people in the space, I feel like I don't have a competitive advantage. So I tend to go after things that are e-commerce, like healthcare.
My parents spent an awful lot of money sending me to the best possible schools, and I came out of my exams and thought, 'I don't really want to do a degree.' I did philosophy with the Jesuits for about a year, and then I joined a bank. While I was there, I saw an ad in an Irish paper for radio announcers.
It is an honor to serve as the Ad Council's next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.
Priyadarshan has directed over 84 films and more than 150 ad films. With every film, he is growing. He knows his job well; he is thorough. His way of making a film and song or choreographing a scene is entirely different from other directors. He knows how to use an actor's talent and how to handle an actor.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
Now I can broadcast to an audience of several million people on the 'Today' programme. I can talk about the day's news. But on radio, believe it or not, we have notes and scripts. And while we might ad lib the odd wryly amusing asides, they come at the frequency of a suburban bus. About one every 90 minutes.
For me, coming up, the first I had ever heard of basketball? It was from my mom. She was a really good player back in her day, and even played college ball at Kentucky State. And then she went on to become a coach and an AD after that - so she always stayed real close to the game, and kept it a part of her life.
Something in the human psyche confuses beauty with the right to be loved. The briefest glance at human folly reveals that good looks and worthiness operate independently. Yet countless socializing forces, from Aunt Clara to the latest perfume ad, reinforce beliefs like 'If I were pretty enough, I would be loved.'
Well, the first thing that clued me in to the fact that there was something really scary about breast cancer, way beyond the thought of dying, was coming across an ad in the newspaper for pink breast cancer teddy bears. I am not that afraid of dying, but I am terrified of dying with a pink teddy bear under my arm.
IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on the symbols for Otto Preminger's 'Carmen Jones' and 'The Man With The Golden Arm' and at some point, Otto and I just looked at each other and said, 'Why not make it move?' It was as simple as that.
Every time I turn on the TV, it infuriates me. You'll see an ad for Advil or Viagra and hear some monotonous voice warn you about even the smaller side effects like headaches or nausea. When you see a tampon commercial, it's all happy teenage girls running along the beach in bikinis. The dangers are beyond minimized.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
I worked as a draftsman for the Department of Environmental Protection, and as a teacher, in N.Y.C.; at a big bank and a small ad agency, a tiny law firm and a few giant ones; as a cashier and a dishwasher; preparing deli sandwiches and stringing tennis racquets and pruning evergreens into conical Christmas-tree shapes.
On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
I have never seen a script that hasn't gone through at least eight different iterations before they even begin filming, and frequently what is filmed is not what's in the script, because things change on the ground. An actor can't say a particular line. An actor will have a brainstorm and ad lib something utterly brilliant.
I was a giant fan of 'Whose Line Is It Anyway' in high school, and I was obsessed with Jim Carrey and cut out any picture of Jim Carrey that ever came in any kind of magazine. I put it all over my walls. At the time, I thought humor was just repeating lines from 'Ace Ventura' ad nauseum in the back of my advanced math class.
My first job in Brazil was actually to develop a way to improve the readability of billboards, and based on speed, angle of approach and actually blocks of text. It was very - actually, it was a very good study, and got me a job in an ad agency. And they also decided that I had to - to give me a very ugly Plexiglas trophy for it.
I left Israel to work as a model, to just make money - I didn't care if I was doing an ad for toilet paper or diapers, I just really wanted to allow myself to go to school, to go to university without waitressing, because when I'm in a school environment I just really like to study and have the best grades and learn as much as I can.
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
When you search for Fortnite on iOS, you'll often get PUBG or Minecraft ads. Whoever bought that ad in front of us is the top result when searching for Fortnite. It's just a bad experience. Why not just make the game available direct to users, instead of having the store get between us and our customers and inject all kinds of cruft like that?
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.
I recently signed on with Lancome, and I guess it's any girl's modeling dream come true. Especially being in a beauty ad, more so because I'm French. There are so many girls out there, and I'm just so flattered they picked me. The Tom Ford fragrance ad was the first thing I did. Black Orchid is my winter scent and of course it has a nostalgic feel.
