Quotes of All Topics . Occasions . Authors
I never expected to be approached for an ad campaign.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
GE rolled out a popular TV ad campaign in 2015 explaining why youthful techies should give the 'digital industrial' giant a second look.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.
I was asked to do an ad campaign for a supermarket once. I was baffled. It's strange when you realise your popularity or reputation is a marketable commodity; it's a stock, a currency.
Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the country. For every prescription, there is a doctor writing it. It's a huge vote of confidence.
I'd say the real turn in my career came when I did the Dolce & Gabbana International Ad Campaign playing Madonna's son, which was just an incredible experience and I still can't believe actually happened.
Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible.
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
If you put one model in a show or in an ad campaign, that doesn't solve the problem. We need teachers in universities. We need internships. We need people of different ethnic backgrounds in all parts of the industry. That really is the solution: you have to change it from the inside.