When I was trying to achieve my goal, I started training. I became a character, and everyone was expecting me to become the 'Prince of...' or the Middle-Eastern, and I wanted to wear a mask, and I wanted to be like a luchador from Mexico. And people asked me, 'Why are you putting a mask on?' And the truth is, I did not want to deal with who I was.

We're not clever enough to picture something and say, "Our music is going to be Jackson Pollock meets Oprah Winfrey" and then go about achieving that. I was in a band called Olive Loaf - it was the first thing I ever did when I first started playing the guitar when I was 12, and it was sort of like Ween, although I didn't know Ween even existed at the time.

I like large sounds and very complex sonorities, and I also tend to opt for creating a feeling of vast space. I could achieve this effect either by using a symphony orchestra, which for a dance piece is pretty much impossible these days, or by using a synthesizer on multi-channel tape and a superb sound system, to get that same sensation of expansiveness and depth.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

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