Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

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• Rodney Dangerfield

  Comedian

  Tuesday, Nov 22, 1921
  Tuesday, Oct 05, 2004

• Martin Luther

  Monk

  Saturday, Nov 10, 1483
  Monday, Feb 18, 1546

• Chanakya

  Teacher

  Thursday, Jan 01, 1970
  Thursday, Jan 01, 1970

• Friedrich Nietzsche

  Philologist

  Tuesday, Oct 15, 1844
  Saturday, Aug 25, 1900

• Lucy Larcom

  Poet

  Friday, Mar 05, 1824
  Monday, Apr 17, 1893

• Thomas Sowell

  Economist

  Monday, Jun 30, 1930
  

• Stephen Covey

  Author

  Monday, Oct 24, 1932
  Monday, Jul 16, 2012

• Nelson Mandela

  Former President Of South Africa

  Thursday, Jul 18, 1918
  Thursday, Dec 05, 2013

• Henry David Thoreau

  Author

  Saturday, Jul 12, 1817
  Tuesday, May 06, 1862

• Saint Augustine

  Saint

  Saturday, Nov 13, 0354
  Wednesday, Aug 28, 0430

• John C. Maxwell

  Author

  Thursday, Feb 20, 1947
  

• Marcus Aurelius

  Roman Emperor

  Saturday, Apr 26, 0121
  Friday, Mar 17, 0180

• Stephen Hawking

  Physicist

  Thursday, Jan 08, 1942
  

• Edgar Allan Poe

  Author

  Thursday, Jan 19, 1809
  Sunday, Oct 07, 1849

• Francis Of Assisi

  Saint

  Thursday, Jun 24, 1182
  Saturday, Oct 03, 1226