The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.

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Top Authors

• Vince Lombardi

  Football Player

  Wednesday, Jun 11, 1913
  Thursday, Sep 03, 1970

• John Lewis

  U.s. Representative

  Wednesday, Feb 21, 1940
  

• Niccolo Machiavelli

  Historian

  Monday, May 03, 1469
  Tuesday, Jun 21, 1527

• Martin Luther King, Jr.

  Civil Rights Activist

  Tuesday, Jan 15, 1929
  Thursday, Apr 04, 1968

• Winston Churchill

  Former Prime Minister Of The United Kingdom

  Monday, Nov 30, 1874
  Sunday, Jan 24, 1965

• Carl Sagan

  Astronomer

  Friday, Nov 09, 1934
  Friday, Dec 20, 1996

• Kobe Bryant

  Basketball Player

  Wednesday, Aug 23, 1978
  

• Plato

  Philosopher

  Thursday, Jan 01, 1970
  Thursday, Jan 01, 1970

• Vincent Van Gogh

  Painter

  Wednesday, Mar 30, 1853
  Tuesday, Jul 29, 1890

• Napoleon Hill

  Author

  Friday, Oct 26, 1883
  Sunday, Nov 08, 1970

• Theodore Roosevelt

  26Th U.s. President

  Wednesday, Oct 27, 1858
  Monday, Jan 06, 1919

• Lucy Larcom

  Poet

  Friday, Mar 05, 1824
  Monday, Apr 17, 1893

• Isaac Newton

  Physicist

  Sunday, Jan 04, 1643
  Monday, Mar 31, 1727

• Jean De La Bruyere

  Wednesday, Aug 16, 1645
  Thursday, May 10, 1696

• Kanye West

  Songwriter

  Wednesday, Jun 08, 1977
  Thursday, Jun 04, 2015