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And then, one day, they program a new tune, and it really catches your ear, you know, because you can be doing the washing up or something, you know, in your apartment and suddenly you go, whoa, what are they playing in there? And you run to the wall, but it's finished - but the song's finished. You only heard enough of it just the pique your interest. And you never know when they're going to play it again, of course, like a normal radio station.