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Conventional opinions fit so comfortably into the dominant paradigm as to be seen not as opinions but as statements of fact, as 'the nature of things.' The very efficacy of opinion manipulation rests on the fact that we do not know we are being manipulated. The most insidious forms of oppression are those that so insinuate themselves into our communication universe and the recesses of our minds that we do not even realize they are acting upon us.