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People have not changed. The media and its love for the fashion world behind the scenes has changed, giving people more access to changing tastes and opinions everywhere. There has been a shift in the last few years, with the new exposure of personal styles on blogs and Instagram and websites, so people are more interested now in showing their own fashion sense and expressing their own style without copying an entire look from an ad campaign. Because of that, stores need to move toward more personal edits and styling.
