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There's a huge challenge around coral bleaching specifically, because when most people think about coral, they think about the beautiful, white sculpture sitting on their mantle. And it looks so pristine and clean and beautiful. It's not supposed to look like that when it's in the ocean. It has color, it has animal flesh living on it, it has plants living inside of that. They look very, very different when they're healthy in the ocean than they do when they're sitting in somebody's home.