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I'm a big believer in you make your argument to everybody, and you do it in a way that is real and very candid. Even if people don't agree with you, they appreciate that you're telling them what you believe and they know that you care about them. That's I think a very important part of it that sometimes gets missed, is that people will be OK with you saying something they're not totally on-board with as long as they know that you believe it because you want to help them. That means you've got to care about everybody.
