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The difference between neoliberalism and fascism or Nazism or other forms of totalitarianism is that it takes questions of ideology seriously. It takes the educational sphere seriously, and it tells people there's no alternative; that market freedom is really freedom in general; that a rabid kind of individualism is all that matters; that as Ayn Rand used to say, "self interest is the ultimate virtue" - and people believe this stuff. Because they have no other discourse.
