The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

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Top Authors

• Friedrich Nietzsche

  Philologist

  Tuesday, Oct 15, 1844
  Saturday, Aug 25, 1900

• Will Rogers

  Actor

  Tuesday, Nov 04, 1879
  Thursday, Aug 15, 1935

• H. L. Mencken

  Journalist

  Sunday, Sep 12, 1880
  Sunday, Jan 29, 1956

• Sun Tzu

  Strategist

  Thursday, Jan 01, 1970
  Thursday, Jan 01, 1970

• Joe Biden

  Vice President Of The United States

  Friday, Nov 20, 1942
  

• Ronald Reagan

  40Th US President

  Monday, Feb 06, 1911
  Saturday, Jun 05, 2004

• Mother Teresa

  Saint

  Friday, Aug 26, 1910
  Friday, Sep 05, 1997

• John Muir

  Author

  Saturday, Apr 21, 1838
  Thursday, Dec 24, 1914

• Barack Obama

  44Th U.s. President

  Friday, Aug 04, 1961
  

• Wayne Dyer

  Author

  Friday, May 10, 1940
  Saturday, Aug 29, 2015

• Kanye West

  Songwriter

  Wednesday, Jun 08, 1977
  Thursday, Jun 04, 2015

• Steven Wright

  Comedian

  Tuesday, Dec 06, 1955
  

• Napoleon Bonaparte

  Military Commander

  Tuesday, Aug 15, 1769
  Saturday, May 05, 1821

• Leonardo Da Vinci

  Painter

  Thursday, Apr 15, 1452
  Friday, May 02, 1519

• Oscar Wilde

  Writer

  Monday, Oct 16, 1854
  Friday, Nov 30, 1900