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Things like social media and the Internet, of course, it's not going away. There is no cure for it. And this shouldn't be just like there shouldn't be, you know - it would have been a tragedy if there was a cure for the printing press. I think it's just that it's an amazing tool that we as a - as an animal are just getting to grips with because it's like we've grown a new ultra powerful limb and we're learning how to use it.