I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.

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• Isaac Newton

  Physicist

  Sunday, Jan 04, 1643
  Monday, Mar 31, 1727

• Napoleon Hill

  Author

  Friday, Oct 26, 1883
  Sunday, Nov 08, 1970

• Stephen Hawking

  Physicist

  Thursday, Jan 08, 1942
  

• Deepak Chopra

  Author

  Wednesday, Oct 22, 1947
  

• Les Brown

  Author

  Saturday, Feb 17, 1945
  

• Stephen Covey

  Author

  Monday, Oct 24, 1932
  Monday, Jul 16, 2012

• Abraham Lincoln

  16Th U.S. President

  Sunday, Feb 12, 1809
  Saturday, Apr 15, 1865

• Edgar Allan Poe

  Author

  Thursday, Jan 19, 1809
  Sunday, Oct 07, 1849

• John Locke

  Philosopher

  Sunday, Aug 29, 1632
  Tuesday, Oct 28, 1704

• Joe Biden

  Vice President Of The United States

  Friday, Nov 20, 1942
  

• Voltaire

  Writer

  Sunday, Nov 21, 1694
  Saturday, May 30, 1778

• John Muir

  Author

  Saturday, Apr 21, 1838
  Thursday, Dec 24, 1914

• Dr. Seuss

  Writer

  Wednesday, Mar 02, 1904
  Tuesday, Sep 24, 1991

• Martin Luther King, Jr.

  Civil Rights Activist

  Tuesday, Jan 15, 1929
  Thursday, Apr 04, 1968

• Johann Wolfgang Von Goethe

  Writer

  Thursday, Aug 28, 1749
  Thursday, Mar 22, 1832