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Soccer is Europe's biggest sport and the world's biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport's size and scale, as well as its athletes who know and understand our brand.
Soccer is Europe's biggest sport and the world's biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport's size and scale, as well as its athletes who know and understand our brand.
