One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

Picture Quotes Maker

Top Authors

• John Keats

  Poet

  Saturday, Oct 31, 1795
  Friday, Feb 23, 1821

• Benjamin Franklin

  Founding Father Of The United States

  Sunday, Jan 17, 1706
  Saturday, Apr 17, 1790

• Carl Sagan

  Astronomer

  Friday, Nov 09, 1934
  Friday, Dec 20, 1996

• Helen Keller

  Author

  Sunday, Jun 27, 1880
  Saturday, Jun 01, 1968

• Napoleon Bonaparte

  Military Commander

  Tuesday, Aug 15, 1769
  Saturday, May 05, 1821

• Dolly Parton

  Singer-Songwriter

  Saturday, Jan 19, 1946
  

• Marcus Tullius Cicero

  Philosopher

  
  

• Niccolo Machiavelli

  Historian

  Monday, May 03, 1469
  Tuesday, Jun 21, 1527

• George Bernard Shaw

  Playwright

  Saturday, Jul 26, 1856
  Thursday, Nov 02, 1950

• Nelson Mandela

  Former President Of South Africa

  Thursday, Jul 18, 1918
  Thursday, Dec 05, 2013

• Thomas Jefferson

  3Rd US President

  Saturday, Apr 13, 1743
  Tuesday, Jul 04, 1826

• Joe Biden

  Vice President Of The United States

  Friday, Nov 20, 1942
  

• Henry Ford

  Industrialist

  Thursday, Jul 30, 1863
  Monday, Apr 07, 1947

• Peter Drucker

  Author

  Friday, Nov 19, 1909
  Friday, Nov 11, 2005

• Oprah Winfrey

  Media Proprietor

  Friday, Jan 29, 1954