One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

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• Pope John Paul Ii

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  Tuesday, May 18, 1920
  Saturday, Apr 02, 2005

• Deepak Chopra

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  Wednesday, Oct 22, 1947
  

• Barack Obama

  44Th U.s. President

  Friday, Aug 04, 1961
  

• Abraham Lincoln

  16Th U.S. President

  Sunday, Feb 12, 1809
  Saturday, Apr 15, 1865

• Joe Biden

  Vice President Of The United States

  Friday, Nov 20, 1942
  

• Dolly Parton

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  Saturday, Jan 19, 1946
  

• Marcus Aurelius

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  Friday, Mar 17, 0180

• Helen Keller

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  Sunday, Jun 27, 1880
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• W. Edwards Deming

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  Monday, Dec 20, 1993

• Billy Graham

  Evangelist

  Thursday, Nov 07, 1918
  

• Yogi Berra

  Baseball Manager

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  Tuesday, Sep 22, 2015

• Ronald Reagan

  40Th US President

  Monday, Feb 06, 1911
  Saturday, Jun 05, 2004

• Julius Caesar

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  Thursday, Jan 01, 1970
  

• Thomas Aquinas

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  Tuesday, Jan 28, 1225
  Wednesday, Mar 07, 1274

• Oscar Wilde

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  Monday, Oct 16, 1854
  Friday, Nov 30, 1900