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From the beginning, I conceptualised Phenomenal Woman as a social-impact initiative. I knew that the campaign wasn't really about a cool T-shirt, but rather using the T-shirt to benefit and amplify a cause.
From the beginning, I conceptualised Phenomenal Woman as a social-impact initiative. I knew that the campaign wasn't really about a cool T-shirt, but rather using the T-shirt to benefit and amplify a cause.
