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Leading with character gives the wise leader clear-cut advantages. They are easier to trust and follow; they honor commitments and promises; their words and behavior match; they are always engaged in and by the world; they are open to "reflective backtalk": they can speak with conviction because they believe in what they are saying...and everyone else knows that. They are comfortable in their own skin. They feel at ease in the spotlight and they enjoy it there. They tend to be more receptive to opportunity and risk.
