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If India is an emerging economy with millions of new consumers, sell them the Volvo. Sell them the Cielo car. Sell them whatever you can, hamburgers and KFCs. Its the middle classes who have moved into being able to own a car, a refrigerator. For them there is this mantra that the General Electric refrigerator is better than some other model, that the Cielo car is fancier than the Ambassador.
