As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.

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• Julius Caesar

  Roman Dictator

  Thursday, Jan 01, 1970
  

• Yogi Berra

  Baseball Manager

  Tuesday, May 12, 1925
  Tuesday, Sep 22, 2015

• Mother Teresa

  Saint

  Friday, Aug 26, 1910
  Friday, Sep 05, 1997

• H. L. Mencken

  Journalist

  Sunday, Sep 12, 1880
  Sunday, Jan 29, 1956

• Alfred Lord Tennyson

  Poet

  Saturday, Aug 05, 1809
  Thursday, Oct 06, 1892

• Groucho Marx

  Comedian

  Thursday, Oct 02, 1890
  Friday, Aug 19, 1977

• George Orwell

  Novelist

  Thursday, Jun 25, 1903
  Saturday, Jan 21, 1950

• Stephen Covey

  Author

  Monday, Oct 24, 1932
  Monday, Jul 16, 2012

• Napoleon Hill

  Author

  Friday, Oct 26, 1883
  Sunday, Nov 08, 1970

• Carl Jung

  Psychiatrist

  Monday, Jul 26, 1875
  Tuesday, Jun 06, 1961

• Socrates

  Philosopher

  Thursday, Jan 01, 1970
  Thursday, Jan 01, 1970

• Ralph Waldo Emerson

  Essayist

  Wednesday, May 25, 1803
  Thursday, Apr 27, 1882

• Abraham Lincoln

  16Th U.S. President

  Sunday, Feb 12, 1809
  Saturday, Apr 15, 1865

• Nelson Mandela

  Former President Of South Africa

  Thursday, Jul 18, 1918
  Thursday, Dec 05, 2013

• George Carlin

  Comedian

  Wednesday, May 12, 1937
  Sunday, Jun 22, 2008