If we're having a glitzy over-the-top moment, fashion is very glitzy and over-the-top, you know, over-the-top. If we're having a moment where things are, you know, we're in a recession, fashion becomes quiet. So, in terms of popular culture, fashion and especially women's fashion is incredibly interesting, aside from satisfying just a particular need to create and arrange things in a way that one sees as beautiful. And so, in a certain way, it's fulfilling. In another way, it's very fleeting because it doesn't last very long. You know, a beautiful moment in fashion goes away very quickly.