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If I had 10 ideas and people said yes to all of them, half of them could be crap. But, if I've got 10 ideas and we really only have the budget for one of them, then we have to pick the best one that is our most creative element.
If I had 10 ideas and people said yes to all of them, half of them could be crap. But, if I've got 10 ideas and we really only have the budget for one of them, then we have to pick the best one that is our most creative element.