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Most folks, when they see movies or hear records, need something that they find pulls them in, draws them in, and appeals to them beyond just the notes. For a record to be memorable and great, it has to have something of this quality. Exactly what that is, I don't know, but I think it has something to do with an atmosphere, an environment that is appealing and attractive. And the people that inhabit this environment have... almost a message for the rest of the world.