The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

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Top Authors

• Paulo Coelho

  Lyricist

  Sunday, Aug 24, 1947
  

• Samuel Taylor Coleridge

  Poet

  Wednesday, Oct 21, 1772
  Friday, Jul 25, 1834

• Sun Tzu

  Strategist

  Thursday, Jan 01, 1970
  Thursday, Jan 01, 1970

• Carrie Fisher

  Actress

  Sunday, Oct 21, 1956
  Tuesday, Dec 27, 2016

• Muhammad Ali

  Professional Boxer

  Saturday, Jan 17, 1942
  Friday, Jun 03, 2016

• Les Brown

  Author

  Saturday, Feb 17, 1945
  

• George Orwell

  Novelist

  Thursday, Jun 25, 1903
  Saturday, Jan 21, 1950

• Peter Drucker

  Author

  Friday, Nov 19, 1909
  Friday, Nov 11, 2005

• George Bernard Shaw

  Playwright

  Saturday, Jul 26, 1856
  Thursday, Nov 02, 1950

• John Keats

  Poet

  Saturday, Oct 31, 1795
  Friday, Feb 23, 1821

• Marcus Tullius Cicero

  Philosopher

  
  

• Pope Francis

  Thursday, Dec 17, 1936
  

• Robert Frost

  Poet

  Thursday, Mar 26, 1874
  Tuesday, Jan 29, 1963

• Thomas Aquinas

  Priest

  Tuesday, Jan 28, 1225
  Wednesday, Mar 07, 1274

• Jordan Peterson

  Psychologist