Quotes by Strategist of the Authors - Page 6

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Generally in war the best policy is to take a state intact; to ruin it is inferior to this.

If you know the enemy and know yourself you need not fear the results of a hundred battles.

We should realize that the average family in America spends five minutes a week on politics.

I find Donald Trump to be very kind and generous. I find him to have a great sense of humor.

People want to know that they're going to get tax relief and Donald Trump has promised that.

Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.

Winning isn't enough. The acme of all skill is to defeat your enemy before taking the field.

It is the business of a general to be serene and inscrutable, impartial and self-controlled.

We all want to know what taxes we would pay under [Donald Trump] tax plan. That's a question.

It is ten thousand times cheaper to pay the best spies lavishly than even a tiny army poorly.

Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you.

Rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him

Perfection in war lies in so sapping your opponents will that he surrenders without fighting.

For them to perceive the advantage of defeating the enemy, they must also have their rewards.

Of all those in the army close to the commander, none is more intimate than the secret agent.

If you know both yourself and your enemy, you can win a hundred battles without a single loss.

I want to talk about things that are quantifiable, not a bunch of metro riders and crowd sizes.

Donald Trump is going to work on infrastructure, building the wall. He's going to farm leaders.

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

Thus those skilled in war subdue the enemy's army without battle .... They conquer by strategy.

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

Spies are a most important element in water, because on them depends an army's ability to move.

To see victory only when it is within the ken of the common herd is not the acme of excellence.

Of course there's racism in this country, and we have a terrible history of that in this nation.

He who exercises no forethought but makes light of his opponents is sure to be captured by them.

Don't flail against the world, use it. Flexibility is the operative principle in the art of war.

When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.

Appraise war in terms of the fundamental factors. The first of these factors is moral influence.

Marketing is not about your agency winning awards. It's about your organization winning business.

I went out on my own, years ago, to try to create some additional choices in a parallel universe.

Voters go into the ballot box with big ideas in their mind: leadership, change, experience, hope.

Begin by seizing something which your opponent holds dear; then he will be amenable to your will.

There was nothing that said the road to popular vote. Hey guys, we won. You don't have to respond.

When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal.

Any time you try to apply conventional techniques to Donald Trump, you're going to be disappointed.

It was tough. I told [my kids] mommy is on her semester abroad, which is still going on apparently.

The caricatures that the mainstream media and the Democrats have about Republicans have taken hold.

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.

Talking about peoples lived experiences is a powerful way to mobilize them. We can create new rules.

Women are the volatile vote at the end-particularly independent, non-college-educated married women.

Donald Trump is not talking about a deportation force. But he`s talking about being fair and humane.

The expert in battle seeks his victory from strategic advantage and does not demand it from his men.

The control of large numbers is possible, and like unto that of small numbers, if we subdivide them.

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.

If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.

My role in Palin is something that there's not a day that has gone by that I don't have regret about.

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm

One who has few must prepare against the enemy; one who has many makes the enemy prepare against him.

If the enemy has occupied them before you, do not follow him, but retreat and try to entice him away.

Amid the turmoil and tumult of battle, there may be seeming disorder and yet no real disorder at all.

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