No one can be truly powerful unless he has access to the command of major institutions, for it is over these institutional means of power that the truly powerful are, in the first instance, truly powerful . . .

The passion of self-aggrandizement is persistent but plastic; it will never disappear from a vigorous mind, but may become morally higher by attaching itself to a larger conception of what constitutes the self.

Whoever makes an attempt on a man's life, on a man's liberty, on a man's honour inspires us with a feeling of horror in every way analogous to that which the believer experiences when he sees his idol profaned.

Every part of the photographic image carries some information that contributes to its total statement; the viewer's responsibility is to see, in the most literal way, everything that is there and respond to it.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

The basic fault lines today are not between people with different beliefs but between people who hold these beliefs with an element of uncertainty and people who hold these beliefs with a pretense of certitude.

And it also became clear that these conditions of inequality and historical injustice have given rise to a feeling of hate in the world - a deeply felt hate that cannot easily be overcome with a few good words.

When Time magazine conducted a poll in Europe in March [2003] asking which of three - North Korea, Iraq, or the United States - was the biggest threat to world peace, a whopping 86.9% answered the United States.

Once upon a time there were the Pampas in Argentina, that people could treat as "empty lands" and where they could run away from their problems from problem-ridden homes. That eventuality is no longer available.

Freedom is the slogan which speaks to the ears of people who feel strong enough to manage on their own using their own resources, who can do without dependency because they can do without others caring for them.

Once upon a time, when I was young, people saw a wedding as an event that determined the rest of their life. For a rising number of people today, it is quite normal to "try and err", marry, divorce, marry again.

What is surprising is that their ideological opponents, the Marxists - the anti-liberals, the representatives of the oppressed working classes - believed in progress with at least as much passion as the liberals.

I've occasionally wished I had Caller ID. Even telemarketers, I hate to hang up on them. I try to explain I'm not interested, but they have all these canned responses so I end up having to hang up on them anyway.

Humanity had to inflict terrible injuries on itself before the self, the identical, purpose-directed, masculine character of human beings was created, and something of this process is repeated in every childhood.

A man may lack everything but tact and conviction and still be a forcible speaker; but without these nothing will avail... Fluency, grace, logical order, and the like, are merely the decorative surface of oratory.

It was the French Revolution that served as the catalyst of this renovation. Its impact was to make the concept of popular sovereignty the new moral justification for the political system of historical capitalism.

Everybody must have projects all the time. The maximum must be extracted from leisure ... The whole of life must look like a job, and by this resemblance conceal what is not yet directly devoted to pecuniary gain.

. . . if I had been a man, self-respect, family pressure and the public opinion of my class would have pushed me into a money-making profession; as a mere woman I could carve out a career of disinterested research.

Without the means to prevent, and to control the timing of, conception, economic and political rights have limited meaning for women. If women cannot plan their pregnancies, they can plan little else in their lives.

Between richer and poorer classes in a free country a mutually respecting antagonism is much healthier than pity on the one hand and dependence on the other, as is, perhaps, the next best thing to fraternal feeling.

The mode of reconciling the promise of ever-increasing reward for the cadres and the demands of the working classes for a quid pro quo for their loyalty to the state was to offer the latter a small piece of the pie.

Governments first of all have been able to amass, through the taxation process, large sums of capital which they have redistributed to persons or groups, already large holders of capital, through official subsidies.

The tragedy is what - given the 'right circumstances,' - normal decent folks, like you and me, will do. This is what makes me worry whenever looking on the road that Israel entered and shows no intention of leaving.

The market is sovereign and in the magic economy of the small entrepreneur there is no authoritarian center... in the political sphere... the equilibrium of powers prevails, and hence there is no chance of despotism.

Only in imaginary experience (in the folk tale, for example), which neutralizes the sense of social realities, does the social world take the form of a universe of possibles equally possible for any possible subject.

If Christ would have left Christian ethics codified on the table, then he wouldn't produce moral beings choosing between good and evil, but conformists fulfilling orders. I think the same can be said about the Bible.

If we divine a discrepancy between a man's words and his character, the whole impression of him becomes broken and painful; he revolts the imagination by his lack of unity, and even the good in him is hardly accepted.

A person is not merely a single subject distinguished from all the others. It is especially a being to which is attributed a relative autonomy in relation to the environment with which it is most immediately in contact.

By definition, of course, we believe the person with a stigma is not quite human. On this assumption we exercise varieties of discrimination, through which we effectively, if often unthinkingly, reduce his life chances.

The blessing that the market does not ask about birth is paid for in the exchange society by the fact that the possibilities conferred by birth are molded to fit the production of goods that can be bought on the market.

Electronic communication makes possible what has previously been excluded: namely, active, simultaneous and reciprocal contact between individuals across all frontiers constituted by countries, religions and continents.

The fundamental proposition of the apriorist theory is that knowledge is made up of two sorts of elements, which cannot be reduced into one another, and which are like two distinct layers superimposed one upon the other.

The so-called materialistic conception of history, with the crude elements of genius of the early form which appeared, for instance, in the Communist Manifesto, still prevails only in the minds of laymen and dilettantes.

Life purpose may be shifted from achieving a 'steady state' (an equilibrium between desires and plausibilities) to the excitement of running after novelties. In other words, be guided by new desires, not by extant needs.

Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.

Ideas come when we do not expect them, and not when we are brooding and searching at our desks. Yet ideas would certainly not come to mind had we not brooded at our desks and searched for answers with passionate devotion.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Capitalism has been one of the most dynamic forces in human history, transforming one society after another, and today it has become established as an international system determining the economic fate of most of mankind.

In stamping photography with the patent of realism, society does nothing but confirm itself in the tautological certainty that an image of reality that conforms to its own representation of objectivity is truly objective.

Triviality is evil - triviality, that is, in the form of consciousness and mind that adapts itself to the world as it is, that obeys the principle of inertia. And this principle of inertia truly is what is radically evil.

The lie has long since lost its honest function of misrepresenting reality. Nobody believes anybody, everyone is in the know. Lies are told only to convey to someone that one has no need either of him or his good opinion.

Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.

What the philosophers once knew as life has become the sphere of private existence and now of mere consumption, dragged along as an appendage of the process of material production, without autonomy or substance of its own.

I maintain that the period during the first half of the 1990s, the period in which rising inequality reached its peak, was a period in which we came very, very close to a demagogic immobilization of racism in this society.

The life-fate of the modern individual depends not only upon the family into which he was born or which he enters by marriage, but increasingly upon the corporation in which he spends the most alert hours of his best years.

As long as being a stranger and surrounded by strangers was seen as a temporary irritant, a smallest departure from the binding rules of conduct by a member of a minority, was taken for a major crime justifying deportation.

The so-called 'materialistic conception of history,' with the crude elements of genius of the early form which appeared, for instance, in the 'Communist Manifesto,' still prevails only in the minds of laymen and dilettantes.

And how comfortless is the thought that the sickness of the normal does not necessarily imply as its opposite the health of the sick, but that the latter usually only present, in a different way, the same disastrous pattern.

If there is something to permit the distinction between "solid" and "liquid" phases of modernity (that is, arranging them in an order of succession), it is the change in both the manifest and latent purpose behind the effort.

It would be advisable to think of progress in the crudest, most basic terms: that no one should go hungry anymore, that there should be no more torture, no more Auschwitz. Only then will the idea of progress be free from lies.

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