How to test?" is a question that cannot be answered in general. "When to test?" however, does have a general answer: as early and as often as possible.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

The adoption of agriculture, supposedly our most decisive step toward a better life, was in many ways a catastrophe from which we have never recovered.

Although I know a lot of the previous shuttle flights, in theory, had their tasks laid out; but there were still some changes that came along for them.

Once the computers got control, we might never get it back. We would survive at their sufferance. If we're lucky, they might decide to keep us as pets.

Hatred, intolerance, poor hygienic conditions and violence all have roots in illiteracy, so we're trying to do something to help the poor and the needy.

I think that in human evolution it has never been as necessary to have this substance LSD. It is just a tool to turn us into what we are supposed to be.

This evolution may compromise Java's claim of being simpler than C++, but my guess is that the effort will make Java a better language than it is today.

If you have other things in your life-family, friends, good productive day work-these can interact with your writing and the sum will be all the richer.

If the code does indeed have some logical foundation then it is legitimate to consider all the evidence, both good and bad, in any attempt to deduce it.

The only use for an atomic bomb is to keep somebody else from using one. It can give us no protection - only the doubtful satisfaction of retaliation...

The only real form of pollution is people. Any ecological system which does not include the reduction or stopping of growth of the population is eyewash

Tasmanian history is a study of human isolation unprecedented except in science fiction - namely, complete isolation from other humans for 10,000 years.

The simplest way out of the puzzle of time travel is to say that it can't be done. That's very likely the right answer. However, we don't know for sure.

C++ is designed to allow you to express ideas, but if you don't have ideas or don't have any clue about how to express them, C++ doesn't offer much help.

For simplicity one can think of the + class as having one extra base at some point or other in the genetic message and the - class as having one too few.

The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.

The intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.

This programme to stop nuclear by 2020 is just crazy. If there were a nuclear war, and humanity were wiped out, the Earth would breathe a sigh of relief.

No government is here forever. And there are other forces - the most potent force in our society, in fact, big business - doing good for the environment.

Human life without death would be something other than human; consciousness of mortality gives rise to out deepest longings and greatest accomplishments.

With the appearance of communications networks and interconnected computers, we got the world wide web, and it changed the lives of most people, I think.

Nothing in the fact that there was a first moment in time necessitates that an external something is required to bring the universe about at that moment.

The water bath has a platform which the rats learn to find because they don't like to get wet. Then you remove the platform. But you don't tell the rats.

I think if you were between maybe 6 and 16, there was nothing like Apollo, and I wonder if there can be something like that again. We'll just have to see.

You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them.

All this talk of using tax policy to 'assess social costs'...what a dumb idea. The only way to stop polluters is to put them against walls and shoot them.

The human race is the basis on which heaven is founded, is because man was last created, and that which is last created is the basis of all that precedes.

I tell young people: Do not think of yourself, think of others. Think of the future that awaits you, think about what you can do and do not fear anything.

Grace comes into the soul as the morning sun into the world: there is first a dawning, then a mean light, and at last the sun in his excellent brightness.

Are governments the only entities that can build human spacecraft? No - actually, every human spacecraft ever built for NASA was built by private industry.

In many instances, LSD actually produced terrifying and deleterious effects instead of beneficial effects, because of misuse, because it was a profanation.

It is said that power corrupts, but actually it's more true that power attracts the corruptible. The sane are usually attracted by other things than power.

The Divine of the Lord in heaven is love, for the reason that love is receptive of all things of heaven, such as peace, intelligence, wisdom and happiness.

It is essential to understand our brains in some detail if we are to assess correctly our place in this vast and complicated universe we see all around us.

Evolutionary psychology offers a parsimonious framework for understanding which domains are likely to yield sex differences and, if so, in which direction.

I can conceive of no nightmare so terrifying as establishing communication with a so-called superior (or, if you wish, advanced) technology in outer space.

From a child, I had an inordinate desire for knowledge and especially music, painting, flowers, and the sciences, Algebra being one of my favorite studies.

Our future is like that of the passengers on a small pleasure boat sailing quietly above the Niagara Falls, not knowing that the engines are about to fail.

Forced to choose between limiting population or trying to increase food production, we chose the latter and ended up with starvation, warfare, and tyranny.

I happen to have discovered a direct relation between magnetism and light, also electricity and light, and the field it opens is so large and I think rich.

I do not think that there is a reputable scientist on this planet who would advocate using this technology to generate a human child as was just announced.

When General Motors builds a car, they want to meet the specific needs of many customers. But if they custom-make each car, then it will not be economical.

He who drinks a tumbler of London water has literally in his stomach more animated beings than there are men, women, and children on the face of the globe.

But beyond the bright searchlights of science, Out of sight of the windows of sense, Old riddles still bid us defiance, Old questions of Why and of Whence.

Of course Pluto is a planet: It's massive enough to have its shape controlled by gravity rather than material strength, which is the hallmark of planethood.

Find some fun way to get a little more oil on your hands or mud on your boots. Sometimes, that's what it takes to take down some of the really big problems.

It has yet to be shown by direct biochemical methods, as opposed to the indirect genetic evidence mentioned earlier, that the code is indeed a triplet code.

It is an immeasurable tragedy to spend a sizeable portion of one's waking hours doing a job that does not excite you nor infuse you with a sense of purpose.

No individual has any right to come into the world and go out of it without leaving behind him distinct and legitimate reasons for having passed through it.

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