Technology makes possibilities. Design makes solutions. Art makes questions. Leadership makes actions.

Research universities need excellent means to communicate and express their results to regular people.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

Do work you love and are passionate about, look outside of the world of graphic design for inspiration.

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

In design man becomes what he is. Animals have language and perception as well, but they do not design.

No matter what your cultural sophistication or what language you speak, everyone can understand images.

The better people communicate, the greater will be the need for better typography-expressive typography.

No place in the US better exemplifies the ethos to engineer new digital technologies than Silicon Valley

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.

If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

Right and wrong do not exist in graphic design. There is only effective and non-effective communication.

Or whatever politically correct spiritual representation of universal goodness you happen to believe in.

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.

To be a good designer, you would need to have deep and far-reaching interests outside of the profession.

Counter the effects of culture (steering your design ideas) by going out and looking for new experiences.

The question I wanted to answer was, could I train my mind to be happy the same way one trains ones body?

I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.

I always meant to convey a message of peace and harmony, and thought I was choosing my songs accordingly.

As a painter I make up projects for myself to express myself. And there's no client, there's no direction.

The question I wanted to answer was, could I train my mind to be happy the same way one trains one's body?

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

If you do not start with the idea, you are creating fine art - its personal, but it tends not to communicate.

Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.

The picture is the imitation and converted reality of the goods, in short, an indirect substitute for reality.

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.

I know that being an in-house person is much, much harder than being outside...that's why I've never had a job.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

The problem isn't how to make the world more technological. It's about how to make the world more humane again.

If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.

If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.

My position was that the film begins with the first frame and that the film should be doing a job at that point.

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

The attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.

The challenge is for the graphic designer to turn data into information and information into messages of meaning.

With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

How can there be too many typefaces in the world? Are there too many songs, too many books, too many places to go?

If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.

I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or long.

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