We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.

It's not that I'm deliberately trying to shock people all the time. I'm just doing things that are obvious to me. It's because the public doesn't understand my way of thinking that they get surprised.

Facebook is at the forefront. It's the company that can fundamentally change the way information is being exchanged and processed. It can be the basis for artificial intelligence to develop over time.

The history of the Web so far says that we are highly motivated to come up with ways to make sense of a world richer and more interesting than the constrained resources of the traditional media let on.

we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.

I feel a deep sense of responsibility to share everything that we've learned from TOMS, so that others can learn from both our mistakes and the counterintuitive principles that have guided our success.

Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.

So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.

Piracy was kind of hard: It took a few minutes to download a song. It was kind of cumbersome. You had to worry about viruses. It's not like people want to be pirates. They just want a great experience.

The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don't see? We can actually redeem a fair amount of that folk wisdom.

College today is an expensive option without a lot of economies of scale, right, when you go and live at a college. So you have a system that's increasing its cost base by probably five percent a year.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans, and I didn't want IKEA to become dependent on financial institutions.

If we go to work at 8 a.m. and go home at 5 p.m., this is not a high-tech company and Alibaba will never be successful. If we have that kind of 8-5 spirit, then we should just go and do something else.

I do a workout every morning in which I purposefully try to make myself uncomfortable. It sets me up for the rest of the day by reminding me that I can choose to be OK in the midst of tough challenges.

It would be easy to define terrorism as attacks against human rights and international humanitarian law forbids attacks against innocent non-combatants which is often the definition used for terrorism.

Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults.

A very large percentage of economic activity is shifting online and it makes sense that there are more services that are going to charge. It also means there are going to be more people willing to pay.

We must have a theme, a goal, a purpose in our lives. If you don't know where you're aiming, you don't have a goal. My goal is to live my life in such a way that when I die, someone can say, she cared.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

Each individual person is very important. Each person has tremendous potential. She or he alone can influence the lives of others within the communities, nations, within and beyond her or his own time.

Angry Birds is one of the fastest-growing online products I've seen, growing even faster than Skype, and the company has done a brilliant job of extending it across different platforms and merchandise.

Every tech story is different. Every moment in history happens only once. All successful companies are successful in their own unique way. It's your task to figure out what that future history will be.

I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside.

On reflection, I am always pleasantly surprised when ordinary members of the public stop me in the street to say, 'Thank you,' I guess for making travel and other goods and services affordable to them.

Customer discovery is the process of translating a founder's vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.

There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.

All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.

I had an extremely boring time doing 20 to 30 trades a day while everyone was talking about baseball or basketball. So I stood there fantasizing about a device that could do the same thing I was doing.

When I started my airline business, I didn't know everything, right? If I start up a newspaper tomorrow, I might get ripped off by journalists. You'd be naive to think you know everything from day one.

There's been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission upfront for something that's already legal, you'll never get it.

What I like to say when you get into something that feels like a bubble or, at least, feels irrational is that you still want to build a company that has a strong discipline, business-building culture.

The natives of Silicon Valley learned long ago that when you share your knowledge with someone else, one plus one usually equals three. You both learn each other's ideas, and you come up with new ones.

Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth.

The opportunity before all of us is living up to the dream of the Library of Alexandria and then taking it a step further - universal access to all knowledge. Interestingly, it is now technically doable

I never knew anything other than wanting to be an entrepreneur. I tried my first business when I was 6 years old, and I started another business when I was 8. I don't think I knew anything besides that.

When you’re obsessing about one thing, you can reach insights about how to solve hard problems. If you have too many things to think about, you’ll get to the superficial solution, not the brilliant one.

When we think about the workplace, people think about hard skills being dominant, but they're not. The employer realizes knowledge will shift quickly, and there's a half-life to knowledge in this world.

In life I've learned one thing; if you want to be good you have to connect with the best people. So I got very close to the high-stakes players here. I get to watch them and play with them a little bit.

In the Big City, different feels good, like blazing a trail. In a small town, though, different can feel like trying real hard to look special. Or even like rubbing your neighbor's nose in your success.

I hate luxury for luxury's sake. I find it not just brash but societally disruptive. It's just another mechanism of manufacturing discontent by building a thing that most people want but can never have.

We have to remember that the girls and the women are most isolated and violated and victimized and made invisible in those very societies where our men and our boys feel disempowered, unable to provide.

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.

The challenge I set before anyone who condemns private-sector business is this: If you are a socially conscious person, why don't you run your business in a way that will help achieve social objectives?

Had the people who started Facebook decided to stay at Harvard, they would not have been able to build the company, and by the time they graduated in 2006, that window probably would have come and gone.

At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.

For Trump, the reasons to release his tax returns have always been compelling. Doing so would show the American people he doesn't just talk about accountability and transparency but also walks the walk.

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