The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

The fundamental dogma of Modernism - that, if the past is irrelevant to the future, then today is irrelevant to tomorrow - has created a throwaway society of disposable objects. That is sick.

Architecture is like a mythical fantastic. It has to be experienced. It can't be described. We can draw it up and we can make models of it, but it can only be experienced as a complete whole.

I’ve always been very detail orientated, but I have gone from embellishment to nudity - from designing for a woman that likes to be dressed to designing for a woman that likes to be undressed.

If you are not bored by life, and your primary motto is enthusiasm and if you like your friends, family around you, it all translates into your designs. That's what keeps the creativity alive.

Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

I've had my fair share of colds, which last longer than they should and can cause wheezing, so I avoid people who are sneezing like the plague and am scrupulous about hygiene and hand-washing.

Shopping can be a nightmare - first finding something to wear and then finding something to go with it, it's so difficult when there's so much choice. It can feel like entering a battleground.

I will always think of myself as that girl that is 22 starting and really excited about everything and wanting to be amazing at everything. I always wanted to be the best stylist. That was it.

I used to say I'm not a business. I'm not! But I've had to come round to it, to acknowledge that you had to be an organisation and had to have a business dimension in order to do your passion.

We work crazy hours in Silicon Valley; my wife says we're all kind of diseased in some way. We're totally obsessive compulsive - when we see an idea, we're like, 'let me in, it's so much fun.'

In France you cannot not have lunch. If you stopped the French from having lunch, you will have a second revolution, I can tell you this. Not going to work - it is part of the French privilege.

I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving.

Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.

When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.

I deliberately did not read anything about the Vietnam War because I felt the politics of the war eclipsed what happened to the veterans. The politics were irrelevant to what this memorial was.

To dismiss basic contexts such as link colours, page layouts, navigation systems, and visual hierarchy as 'boring' or 'pedestrian' is akin to laughing at a car's steering wheel as unimaginative.

We don't have too much ritual in our life anymore. And these life symbols which people rely on to keep their feeling of well being, that life is not too bad after all are required more and more.

I definitely start early and keep items in mind throughout the year for key people in my life. I love wrapping everyone's gifts in hand-painted wallpaper sheets, which gives the gift extra love.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

As much as we may want to withdraw into a world of pure problem solving, we have to acknowledge that the most successful architectures are the ones you can actually convince someone to implement.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.

I love to travel and to be inspired by new things, so everything is always new. I've never done the same bathroom or the same kitchen a second time. It's challenging, and I like to be challenged.

As humans, we are not so rationalist as we think we are. I think our biggest quality is indeed that we are human, truly human: if our biggest quality would be rationality, we would lose our soul.

A magazine feature can reach hundreds of thousands of potential customers for a fashion brand. The way to reach a billion? Dress the actresses competing for attention at a highly televised event.

We're thrilled to join Google. With their support, Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.

Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.

A house is very much like a portrait. I cannot disconnect houses from people. The thought of arrangement, the curves and straight lines. It gives an indication of the character at the heart of it.

In a creative business, if you're happy, it will come out in your work. I don't see how you can be happy if you don't like the people you're working with and if they aren't a joy to have fun with.

I feel I am a role model to many, not just for my designs, but also for the fact that I started my own company with the help of my two friends. I became a success story, and people relate to that.

Big cities are chaotic. And chaos for humans - who have experience from their ancestors - is the last step before conflict. So, in the park, every kind of visual contradiction has been eliminated.

You can communicate to a new cybercity... This will be the ideal home server. Did you see the movie The Matrix? Same interface. Same concept. Starting from next year, you can jack into The Matrix!

We are buying stuff we know we don't need, and that is a problem we should face in design. It starts with creating an object that transports through time a valuable idea: that it can live forever.

When I make chairs, they have legs; they can go anywhere in the world. Interiors are a different responsibility. A house is a representation of where you are, and it has to be right for the place.

I was just, as a child, very different from the others, and didn't really care what they thought because you know, a child doesn't really have inhibitions; you sort of gain your inhibitions later.

I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.

My job is designing shoes. It's work that happens behind the scenes, as they say, and that suits me just fine because in general I am a shy person. But sometimes I have these extroverted outbursts.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

I always admired Walt's optimism. He seemed to know the direction he was going to. When I was at the studio, I remember he kept driving all of us back down to a more fundamental level all the time.

A product can live on one great idea. An interior needs 1,000 great ideas to really live, which makes interior design a whole orchestration of this art of juxtaposition, placement, and combination.

On one hand I am this weird androgynous tomboy where I'm strangely low maintenance and have a five-minute makeup regimen. On the other I'm obsessed with all things beauty, from skin care to makeup.

Even if you don't like colours, you will end up having something red. For everyone who doesn't like colour, red is a symbol of a lot of culture. It has a different signification but never a bad one.

The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this.

I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.

An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.

I hate the whole concept of comfort! It's like when people say: 'Well we're not really in love but we're in a comfortable relationship.' You're abandoning a lot of ideas when you're too into comfort.

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