In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

Our philosophy is about reaching back to move forward. We have something different to say with a sensibility that is both old and new.

Often when I meet people and say I'm a designer, they say, 'Oh, a fashion designer.' Which is not a bad thing I suppose, a bit groovy.

It gives me the creeps when I see a frame for a building going up and recognise the architect. You shouldn't know who a project is by.

The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

Forget about good. Good is a known quantity. Good is what we all agree on. As long as you stick to good, you'll never have real growth.

Madonna is a feminist and has been doing more for the cause than all the grumpy feminists, who are giving nothing back by being grumpy.

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

The great thing about living in New York is the constant change of things. It inspires me to keep moving, push forward, question ideas.

Hollywood Regency is a label some people put on me, but I consider myself a modernist in that I always try to make the work feel fresh.

Every project has its own logic and parameters. In some objects, functionality is primary, and in others, it is rather inconsequential.

Every day I ask my husband, 'Is it possible to over kiss your child?' I literally think I kiss him 200 times in a day. It's not normal!

I am a child of the '70s, so I love classic rock - Bob Dylan, The Rolling Stones, Led Zeppelin, Van Morrison, and I also love Coldplay.

I think, as a working mom, I have to dress myself differently now. I used to wear very kind of precious clothes. Now I wear more black.

The idea that you make an experience that requires a conversation in a public place is training for the fact that culture is collective.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

Every year, my boys and I create new cool gift wrap paper. We hand paint the design and come up with interesting ways to wrap each gift.

To me, the American Dream is being able to follow your own personal calling. To be able to do what you want to do is incredible freedom.

My dad was dean of fine arts at the university. I was casting bronzes in the school foundry. I was using the university as a playground.

When people come and visit me and have a hat made, it's a little bit like visiting a psychiatrist, but they don't actually realize that.

In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.

I wear things that kind of can look good for extended periods of time - fabrics that don't wrinkle, things that don't stain very easily.

Nothing has man invented yet that will do a better job than heels at making a good pair of legs look great, or great ones look fabulous.

The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.

When a woman puts on a heel, she has a different posture, a different attitude. She really stands up and has a consciousness of her body.

I really wish I had invented the flip-flop. I love flip-flops. It's the one style of shoe I would be so proud of inventing: the Havaiana.

My mother was a huge influence on me - she was a free spirit and helped me appreciate, from a very early age, that everyone is different.

The highest heels I do are six-inch heels - but mostly only dancers can wear them, since they are used to being on point in ballet shoes.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

Live in such a way, that if someone speaks badly of you no one would belive it. Playing dress-up begins at age five and never truly ends.

A great dream of mine would be to run a design studio full of scientists who think about science as creatively as if they were doing art.

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.

I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?

If I'm in Italy I'm going to have a cappuccino and two small brioches and then a mix of orange and grapefruit. I don't drink tea in Italy.

My summer time tip is to wear shorts and light shirts; everything in summery fabrics such as linen and cotton. And don't think about work.

I helped develop Disney's) special effects department at that time, which helped very much when we worked on "20000 Leagues under the Sea"

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.

Look at spiders. They use about eight different properties of silk for different functions. The spider is like a multimaterial 3D printer.

The world said to conform, the world said to settle for less, the world said to compromise and no one would know... so I made my own world.

Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.

If I'm in Italy, I'm going to have a cappuccino and two small brioches and then a mix of orange and grapefruit. I don't drink tea in Italy.

I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

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