Quotes of All Topics . Occasions . Authors
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
When you’re living in the moment, you’re living in the moment; whatever that moment is, that’s your reality. Everything else is a myth.
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
It's about whittling. It's about taking something and whittling and whittling and getting it sharp and perfect. Then you've got something.
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.
The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.
I pity the people who don't like to read, because then they spend their whole lives stuck in this one world and don't get to discover any others.
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
Inspiration is hogwash. My work comes directly out of my loves and hates. Muses don't whisper in my ear, and ideas don't flow over my body like a cool rain.
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.
Just because you can do something, it doesn't mean you need to - restraint is something I admire. At the end of the day, it is still a battle between good vs. crap.
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
Pop culture used to be like LSD – different, eye-opening and reasonably dangerous. It’s now like crack – isolating, wasteful and with no redeeming qualities whatsoever.
To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.
We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.
Four in a row! We are overwhelmed with gratitude. This remarkable achievement is a testament to the bravery of our clients and the creativity of our teams around the world.
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
But the few brave ones, both companies and individuals, who risk comfort and safety for a chance at beauty or being able to move someone — they have a potential to gain so much more.
Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.