Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

You can't learn anything new, until you are open enough to forget everything you think you know

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

Books have a way of finding their way into our lives, usually, right when we need them the most.

A book series is never truly over. The story lives on, even when the final page has been turned.

We are good if our peers think we’re great. But we are great if the real world thinks we’re good.

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

Managing brands is going to be more and more about trying to manage everything that your company does.

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

A perfectionist is someone who finishes the backside of a drawer, which I consider completely unnecessary.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.

To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.

Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

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