Quotes of All Topics . Occasions . Authors
What helps people, helps business.
Plan the sale when you plan the ad
Plan the sale when you plan the ad.
A good ad which is not run never produces sales.
I think a smart woman can sell the average man anything.
There is no such thing as a permanent advertising success.
I regard a great ad as the most beautiful thing in the world.
Friction makes sparks and sparks start creative conflagrations.
Products are made in the factory, but brands are created in the mind.
Before you can have a share of market, you must have a share of mind.
An idea is nothing more nor less than a new combination of old elements.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Don’t tell me how good you make it; tell me how good it makes me when I use it.
Too many ads that try not to go over the reader's head end up beneath his notice.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
A good idea has self-expanding qualities. It stimulates those who see it to add to it.
Don't tell people how good you make the goods; tell the how good your goods make them.
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Good advertising is a happy wedding of words and pictures, not a contest between them.
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Drop the whole subject and put it out of your mind and let your subconscious do its thing.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Do not make the mistake of holding your idea close to your chest… Submit it to the criticism of the judicious.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
And so, while perhaps not all God's chilluns got wings, enough have for each of us to hope that we may be among those that have.
The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.