I believe in routine.

We will win championships.

Pressure is self-inflicted.

You need explosive plays to win.

We define our success internally.

We all want to be praised, right?

I don't take anything too seriously.

Pressure comes from being unprepared.

I've failed hundreds of thousands of times.

I delete the Twitter app during the season.

We have to learn how to manage expectations.

I'm an anti-standard operating procedure guy.

Pressure is self-doubt when you're unprepared.

Yards don't matter. The score is all that matters.

I was a Division III kid whose dad wasn't a coach.

Belief that influences behavior influences results.

To me, Jon is not a fun name. Thomas is not a fun name.

We have to learn how to manage self-inflicted pressure.

You can't win championships without playing great defense.

Phenomenal people in Ames and throughout the state of Iowa.

Once you coach football in Texas, you fall in love with it.

You should want to be the best at whatever your chosen field is.

Twitter gives you a forum to let loose a little bit and have fun.

When you play for the guy next to you, that's when you win championships.

I think pressure is that uneasy feeling that you feel when you're unprepared.

There are a lot of three and four-star guys undervalued because of intangibles.

It's amazing how much better coaches we become when you have really good players.

We will graduate our players, and we will do it all with integrity and with class.

For me, nobody's re-inventing football. We just have to do it better than everybody else.

Players will get you above average. To get to the elite, you need culture and leadership.

As a coach, you never take your foot of the gas when it comes to enforcement of your culture.

I think coaches who don't coddle but praise players when they deserve it get the best results.

It's unfortunate people can twist and turn things to fit whatever narrative they'd like it to fit.

I want my kids to win. Winners get the corner office, the big house, the hot wife, the whole nine.

Winning isn't just about the material things you attain, it's about being your best in all you do.

Recruiting is all about relationships, it's not really about the facilities or the schools involved.

If you win the turnover battle, you're gonna win more than you lose - and quite a bit more than you lose.

It's really hard to go on a 10-, 12-play drive against a really good defense and put the ball in the end zone.

The University of Texas is a place, a special place, that deservedly holds a seat among college football elite.

It's the human condition. We gravitate to what's easy, things that are comfortable, convenient, pain-free, self-serving.

I got criticized at Ohio State, and my boss took up for me. I got criticized at Iowa State at times, and my boss took up for me.

Football is a violent, violent sport, and you have to practice that way in order to get at elite levels on Saturday, in my opinion.

Greg Davis, Ron Randleman, David Bailiff, Paul Rhoads, Urban Meyer. I would be remiss if I didn't mention all of them as influences.

How do you motivate a human being to do things against his own nature? There's two things: love and fear. And to me, love wins every time.

That's mind-blowing to me that people would say that because you have nice things, you're soft. No, you're soft because your culture is soft.

I think most athletes want to be told when they make a mistake. They don't want to be coddled. They can deal with criticism, especially when it's valid.

When the President of the United States comes out and says, 'If I had boys, I wouldn't let them play tackle football,' that's a big punch to the gut for our sport.

I'm a guy who was born in Cincinnati and whose entire family except for my mother still lives in Cincinnati - my grandmother, aunts, uncles, cousins, nephews, you name it.

I don't think you can ask anybody in any walk of life to do anything at a championship level without doing it over and over and over and over and over again in preparation.

I sleep so easy knowing that I never once lied to a player, never once lied to a recruit, and never once lied to any coaches or administration. Those are the people I care about.

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