Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I'm not on a record like some rapper trying to boast about my clothes or where I'm from. I'm creating stories, experiences, the way places make me feel, the way a person makes me feel.

I went to Texas a few times for gigs and adopted the cowboy look. Every man, at some point in his life, goes through a cowboy stage - everyone! Well, at least everyone that I look up to!

Ill buy an old jacket and attach gold buttons and a couple royal patches. Or Ill find an old busted sweatshirt, tear out the zipper, and replace it with a $700 zipper. I make things my own.

I'll buy an old jacket and attach gold buttons and a couple royal patches. Or I'll find an old busted sweatshirt, tear out the zipper, and replace it with a $700 zipper. I make things my own.

When youre a new person and a new idea, you get invited to all these different things, and everybody wants a piece of you. And you want to be polite and say yes to everything, but it gets dangerous.

I always tell myself, When Im working on my record, I wont cut my hair. I get so focused on the music that Im not really going to the hair shop and getting cut up. I just have one thing to focus on.

I have a few friends that have inspired me since I was a young kid. When I watch old films or modern movies - particularly 'Gladiator,' 'New Jack City' and 'The Skin I Live In' - I'll also get ideas.

There were times when I was just listening to albums for the hype of it. Some albums, I would just put it on in my car, and me and my friends would just drive, that we'd wild out to, get arrested to.

When you're a new person and a new idea, you get invited to all these different things, and everybody wants a piece of you. And you want to be polite and say yes to everything, but it gets dangerous.

I always tell myself, 'When I'm working on my record, I won't cut my hair.' I get so focused on the music that I'm not really going to the hair shop and getting cut up. I just have one thing to focus on.

Ive made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

DMX wasn't checking what his fans were saying to him on Twitter or Facebook. Jay-Z is on a boat in Saint-Tropez. I'm hands-on. Girls write to me like I'm their diary. That's a huge responsibility. I don't take it for granted.

When I was younger, I wasnt thinking about fit. Clothes are measured just for me now. I know thats not what the average person does, but Ive gotten smart about what fits my body the right way and what makes me feel comfortable.

When I was younger, I wasn't thinking about fit. Clothes are measured just for me now. I know that's not what the average person does, but I've gotten smart about what fits my body the right way and what makes me feel comfortable.

When I say 'rare,' it's my own term. It's like you're doing something with a photo that is dominant that no one has ever seen before. #Rare means that it can only be seen here. It's just a rare moment that I'm sharing with the world.

I went to Brazil in 2010 and pretty much did songs about that trip. I was there just to hang out, chill with the people, and feel the vibe. It was great - tons of great women, great skin, good beaches. Cant complain; the food is great.

I went to Brazil in 2010 and pretty much did songs about that trip. I was there just to hang out, chill with the people, and feel the vibe. It was great - tons of great women, great skin, good beaches. Can't complain; the food is great.

I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if its worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way.

I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if it's worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way.

I moved my studio to Palm Springs 'cause I don't like the idea of going to a studio every day like a job... I need to make a personal record, so I need to be in a house... I don't want to be in a studio where people can hear the music 'cause I don't know what it is yet.

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