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I had to put the company through a reorg, raise a new round of financing, and sort of press the restart button. But my feeling was that I wasn't going to be bullied. I wasn't going to let them take me down. I had to pull myself together and move forward.
My business savvy it’s instinct. Everything I do is just really my intuition, and every time I go against my intuition, it’s a mistake. Even though I may sit down and analyze and intellectualize something on paper, if I go against my gut feeling, it’s wrong.
The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
In the past there were two things that motivated me then: independence, and passion about what I was doing. And those are still the things that motivate me now. I still have that passion for creating a product. And I will never be dependent on a man. I will never be dependent on a husband or a boyfriend or a father. That's one thing that's really important to me.
I often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.