Quotes of All Topics . Occasions . Authors
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?
The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.
I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
I got very interested in people who had discovered something more significant than ... intellectual, abstract understanding.
It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
People equated burning CDs with theft. That's not what burning CDs is. Theft is about acquiring the music from the Internet.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
You've probably had somebody punch you in the stomach and it knocks the wind of you and you can't breathe. That's how I felt.
I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.
Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought
What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.
This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
I used to sleep on the floor in friends' rooms, returning Coke bottles for food, money, and getting weekly free meals at a local temple
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that's what I had.