Follow your heart, but check it with your head.

Packaging can be theater, it can create a story

There are sneakers that cost more than an iPod.

School was pretty hard for me at the beginning.

Do not try to do everything. Do one thing well.

To go forward you have to leave something behind

Fear of failure falls away in the face of death.

If a user is having a problem, it's our problem.

You need to have a collaborative hiring process.

That's my job - to make sure everything is great.

We've got to make the small things unforgettable.

If you're afraid of failing you won't get very far

Without death there would be very little progress.

We don't settle for anything less than excellence.

Innovation distinguishes a leader from a follower.

Mac OS X Tiger will come out long before Longhorn.

Design isn't just how it looks. It's how it works.

We limit how much technology our kids use at home.

Innovation means saying 'no' to a thousand things.

How can you get fired from the company you started?

It isn't the consumers' job to know what they want.

Without passion, any rational person would give up!

Details matter, it's worth waiting to get it right.

It's more fun to be a pirate than to join the Navy.

Focus does not mean saying yes, it means saying no.

The tragedy is that Dell didn't win it - we lost it.

Have the courage to follow your heart and intuition.

If you don't cannibalize yourself, someone else will.

It's not a faith in technology. It's faith in people.

Be ready to catch the ball when it is thrown by life.

If we don’t cannibalize ourselves, someone else will.

Design is the fundamental soul of a man-made creation

I'm very excited about having the Internet in my den.

We just wanted to build the best thing we could build

It takes a lot of hard work to make something simple.

Things don't have to change the world to be important.

I was lucky - I found what I love to do early in life.

I know that living with me was not a bowl of cherries.

I'm as proud of what we don't do as I am of what we do.

Guess who surprised themselves and changed their minds.

Our job is to read things that are not yet on the page.

Death is very likely the single best invention of life.

It's not the consumers' job to figure out what they want

Great art stretches the taste, it doesn't follow tastes.

Everything is important- that success is in the details.

Innovation distinguishes between a leader and a follower.

We have always been shameless about stealing great ideas.

When we started off we didn't know how to spell software.

I hate the way people use PowerPoints instead of thinking

As Regis Mckenna once said, the best marketing is education

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