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Nom is a place for food lovers.
Every user has something to say.
YouTube is a platform, a distribution vehicle.
There's just not that many videos I want to watch.
If a restaurant kitchen is your office, Nom is for you.
There's a waterfall of content that you're missing out on.
If you've ever snapped a picture of your dinner, Nom is for you.
Everybody carries a phone with them, but they may not have a computer.
We noticed that the most popular videos at YouTube showed people making things.
If you have a food blog and want to connect with a bigger audience, Nom is for you.
Chefs love to have that control and power to control the message they want to deliver.
It's just exciting to be able to see what someone around the world is eating in Sicily or Tokyo.
Almost every time we get together with family or friends, the conversation ends up being about food.
Our goal is to have YouTube on every screen - to take it from the PC to the living room and the mobile phone.
There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.
What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
From our experiences with the site in Japan, we've come to ask, 'What can we learn about syndicating content from mobile devices and getting it up on YouTube?'
While there are certainly food-focused content out there on the Web and on TV, most of this content need to weave through many layers of editing before it reaches the viewer.
By augmenting the pages in the upload process with educational text regarding the type of content that can be uploaded to YouTube, we have seen a sharp overall reduction with users uploading copyrighted materials.
YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.
It is impossible to effectively monitor the huge volume of videos that are out there. It is often difficult to find out who owns the copyright on individual videos. Differing copyright laws in different countries also make the whole process harder.